It's been a long journey to get to this point - ten years of hard work and dedication. From researching the best materials for our watches, to learning the intricate details of watchmaking in school, to finally launching our Standard Issue Field Watch, it has all been worth it.
The experience of that first pop-up in San Francisco was invaluable. It was a moment of validation that this product had a potential to become something more. I never expected that the ten watches I had painstakingly assembled would be sold out within the month. It was a humbling moment that I'll never forget. What followed was a roller coaster of success and growth. We've been able to scale our operations, purchase high-quality machines, and reach global audiences. We've pushed the limits of product innovation and design, and we've been able to make a positive impact in the world. Looking back, it's amazing to see how far we've come and I'm excited to see what the future holds for us.
Some highlights include:
- Being featured on the front page of the LA times in 2014. I remember scrambling to organize and decorate the apartment for photography when the LA Times came to photograph and interview us on site. Whitney was traveling for her other job on the day the article went out, and it broke our email system entirely
- Traveling in the Land Rover hosting pop-ups across the country
- Launching a podcast with my friend and then my own
- Relocating to Nashville to machine more components
- Our oldest daughter sitting at the workbench using tweezers
- More to come... stay tuned!