Second Time Around for American Made Watches.

"In addition to the typical challenges that come with any new business, watch startups face a whole different set of obstacles, mostly in reviving an industry that had disappeared. “All of these things have not been done in the U.S. for around a hundred years. So there’s no infrastructure for it,” says Weiss. “We have to start from the ground up. We really have to reinvent the industry.”

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