This year, we embraced opportunities to grow and connect.
Each year seems to outdo the last, and 2024 was truly one for the books. We've reached remarkable milestones, and we're excited to share some of our proudest moments. As always, we extend our heartfelt gratitude to our incredible Weiss family and loyal customers — none of this would be possible without your unwavering support.
Breaking New Ground
In June of 2024, we were thrilled to start shopping appointments at Weiss Studio. We officially added a retail storefront at our Nashville workshop, creating a space where clients could experience the art of watchmaking up close. Hosting shopping appointments became much more than routine visits—they evolved into deeply personal experiences, allowing us to connect with both new collectors and long-time friends. We were thrilled to welcome first-time and returning customers into our studio, giving them the opportunity to explore the space where every watch is crafted and to truly engage with our pieces through touch, feel, and try-ons. We’ve had the incredible opportunity to connect with customers from near and far, sharing the essence of Weiss and what we’re truly passionate about.
In September of this year, we celebrated our collaboration with American made brand Imogene + Willie. This felt like a full circle moment for us, as we have admired the brand since their birth as a husband-and-wife team running an American company. This partnership felt like coming home. Imogene+Willie’s connection to craft, storytelling, and authenticity mirrors our own, and together we created a watch that celebrates both brands and the city of Nashville. Launching it at their iconic 12 South location, surrounded by a community we both cherish, was the perfect way to celebrate old friendships and forge new ones.
Only a month later, in October, we celebrated our collaboration with another iconic brand Todd Snyder, a partnership that had been in the works for 7 years. Todd’s initial email expressing interest in working together planted the seed for what would eventually become a watch that reflects both his timeless aesthetic and our dedication to craftsmanship. Seeing this long-anticipated collaboration come to life was a testament to patience, shared vision, and the power of great partnerships + American design.
Memorable Events That Strengthened Bonds
In June, we revisited the classic “Cars + Coffee” with our own Weiss twist—“Watches+ Wheels”. We hosted an even bigger and better one than 2023, with more brands, friends, and family. We were able to invite local car enthusiasts and car clubs to join us as we showcased our classic Land Rover Defenders amongst other classic car collections. We also invited local brands that we admire to join us, giving them the opportunity to set up booths alongside ours. What began as a sweltering summer gathering of car and vendor friends, turned into an unforgettable event when a sudden rain shower created an intimate moment for everyone present. Sipping cold brew while admiring timepieces and vehicles reminded us that it’s the people who make these events truly special. We have continued to do Wheels + Watches events throughout Nashville and plan to carry it into 2025 and beyond!
In November, we had our first open house event where we invited customers to come into our workshop and see our new retail studio space. Opening our doors to clients and enthusiasts felt deeply personal. It wasn’t just about showcasing watches—it was about sharing the care and dedication behind every detail. We were able to walk visitors through our workshop to see where all the magic happens. We reconnected with old friends, met passionate new collectors, and welcomed a few who traveled great distances to visit us in Nashville.
Growing the Weiss Team
This year, we were thrilled to expand our team with four exceptional individuals who have already made a profound impact. We welcomed Kara, Ryan, Lydia and Faith who have complimented Weiss so well and will continue to grow our business. Kara, our design engineer, is shaping the future with innovative designs that blend timeless elegance with modern ingenuity. Ryan, one of our Watchmakers, has elevated our craftsmanship with meticulous attention to detail, ensuring each timepiece meets the highest standard. Lydia, our PR + Marketing Coordinator, has amplified the Weiss story, building relationships and sharing our vision with both new and long-time clients. Faith, our retail and customer experience coordinator, has strengthened our customer connections, ensuring that every interaction feels seamless and personal. We are so excited about the growth of our team and all the impact this team has already had. Together, they’ve laid the foundation for an even brighter future while staying true to our values.
Celebrating Life’s Milestones with Our Clients
One of the highlights of opening the retail portion of our studio has been the privilege of sharing in the incredible moments and milestones of our clients. This year, we hosted clients who traveled to Nashville to celebrate their birthdays with Weiss timepieces. Many have utilized our private appointments to celebrate their milestone and choose a watch to remember it with. Being part of such personal milestones is an honor, and their visits reaffirmed our belief in the power of meaningful connections.
We had the incredible honor of being a part of a proposal that happened right in our studio space. When a client chose a Weiss watch to propose, it reminded us why we do what we do. We celebrated with them in our studio offering glasses of champagne and a handwritten card from the Weiss Team to try and make their significant milestone a memorable one. Watches mark time, but they also mark life’s most meaningful moments—and this is one we’ll never forget.
While the studio space has created exceptional memories for us already, we love connecting with old friends and new stories. We welcomed clients who have been with us for years, hearing how their watches have accompanied them through life’s adventures and inspiring us to continue to push the boundaries on what a luxury watch can be. These moments remind us that every piece we create is part of a larger story.
Innovation in Design and Accessories
In our continued pursuit of top tier craftsmanship, we introduced new leather straps this year. The new straps are crafted with leathers that are as durable as they are beautiful. From rugged yet elegant options to versatile additions, these straps allowed our clients to tailor their timepieces to seamlessly fit their lifestyles. We have enjoyed bringing clients’ visions to life in our studio with the opportunity to mix and match the leather straps to their preferred model, ensuring it is paired exclusively for them.
Deepening Community and Legacy
This year we introduced our VIP pre-sales to ensure our top customers are getting the best of Weiss. We have given them exclusive early access to our limited edition drops while also giving them the opportunity to secure a preferred serial number for their model. We are excited to continue to expand our VIP program in 2025 with some new and exclusive perks!
Looking Forward to 2025
We are incredibly grateful for everything 2024 brought our way, and for our Weiss family and customers who make it all possible. As we look ahead to 2025, we’re excited for what’s to come — new releases, exciting events, fresh customer programs, and the continued growth of our retail presence. Thank you for making 2024 unforgettable! Here’s to an even brighter New Year!
