The Weiss Story

Founded by master watchmaker Cameron Weiss, Weiss Watch Company represents the modern revival of American watchmaking. After years of dedicated training in both Switzerland and the United States, Cameron set out to restore the lost art of crafting mechanical timepieces on American soil. His vision marries meticulous hand-assembly, domestic manufacturing, and timeless design to create heirlooms that honor America’s horological past while shaping its future. Every Weiss timepiece is built with care, integrity, and purpose. They are crafted to be worn, treasured, and passed down through generations.

1987 – 2005: Early Beginnings

Cameron Weiss’ fascination with watches started early. His parents often joked that he never took off his watch, even while sleeping. By age 5, Cameron had already attempted his first watch repair.

For his high school graduation, Cameron asked not for a car or trip, but for watchmaking tools and books. Recognizing his passion, his parents supported his vision. With these tools in hand, Cameron pursued business studies at the University of Southern California, determined to one day transform his lifelong interest into a career.

2010: Crafting the Path to Mastery

After his time at USC, Cameron Weiss pursued his passion by enrolling in an apprentice-style watchmaking program. This intensive, two-year program taught him to master watch repair and the handcrafting of components on traditional lathes. Following his apprenticeship, Cameron deepened his expertise with further training and certifications at renowned watch brands, including Audemars Piguet and Vacheron Constantin, both in the US and Switzerland, setting him on the path to establishing his own legacy in American watchmaking.

2013: The Launch of Weiss Watch Company

In 2013, Cameron founded Weiss Watch Company with his wife, Whitney, and their Labrador, Jules. The first ten timepieces, each requiring over 300 hours of work, were hand-finished and assembled in their dining room.
From there, Weiss Watch Company grew into a small apartment workshop, then into its first dedicated facility. What never changed was the philosophy: every watch designed, finished, and assembled by hand, with uncompromising precision and passion.

By 2015, Weiss Watch Company had grown from an apartment-based operation to a state-of-the-art workshop, yet remained proudly family-owned. Every timepiece is still designed and assembled by hand, utilizing both traditional techniques and modern technology. With a team of Swiss-trained, certified American watchmakers, the company's process is of the highest standard. Despite the growth, Cameron’s attention to detail remains just as passionate as it was when he first embarked on his watchmaking journey.

As Weiss Watch Company evolved, it established key collaborations with iconic American brands like Allen Edmonds, Birdwell, and Tanner Goods, creating limited-edition pieces that highlight the art of American craftsmanship. Cameron and Whitney also introduced landmark models, including the American Issue with a workshop-made movement, the Ultralight movement made from aluminum, and the bespoke Executive Issue featuring American-sourced gold. Other notable releases include the Dive Watch and an automatic model with a date complication, expanding the brand's offering of meticulously crafted timepieces.

2020

In 2020, Cameron and Whitney relocated Weiss Watch Company to Nashville, Tennessee, bringing both their family and their atelier to a new chapter. The move allowed Weiss to root itself more deeply in American manufacturing while continuing its mission as an independent, family-run watch brand.

2024 + Beyond

In 2024, Weiss Watch Company opened the doors of its studio and boutique in Nashville, welcoming clients to experience Weiss timepieces in person for the first time. For more than a decade, nearly every detail was carried out by Cameron himself, with Whitney closely by his side, preserving the intimacy and integrity of the craft.

The new studio marked both a homecoming and a progression- part working atelier, part boutique. It is a space where collectors can witness the craft firsthand and select timepieces in an environment that embodies the Weiss philosophy. It also marked a significant expansion of the team, bringing on a small group of dedicated collaborators trained to uphold the exacting standards that have defined Weiss since its founding.