A Tribute to Our Beloved Beverly Beetle

This limited-edition timepiece is dedicated to Beverly Beetle, our cherished 1959 VW Beetle. Over the years, we have poured constant care and attention into this car, making it an enduring part of our family. Each scratch, each mile, and each journey has become a part of our story—one that continues to inspire us every day.

The Ceramic Green dial was designed to reflect Beverly’s timeless beauty, shimmering with hues of greens and blues that capture the essence of its iconic finish. More than just a watch, this timepiece serves as a reminder of the memories we've created and the belief that dedication and craftsmanship can make anything last for generations.

This edition is strictly limited to 20 pieces and is housed in a Titanium case, machined in-house at our Nashville workshop. Each watch is individually numbered and paired with a hand-stitched tan Horween leather strap, making it a deeply personal and meaningful collector’s piece. Ready to ship within one week. 

A best-seller reimagined, the 42mm Standard Issue Field Watch was first launched in 2013 (we’re big believers that it made us who we are today).

Redesigned with you and your lifestyle in mind, it features timelessly modern details like sapphires, hand-painted naval brass, and hand-stitched Horween leather straps. Hand-finished and assembled by hand, each fully mechanical movement is a manually wound Caliber 1001 that won’t miss a beat.

While the 42mm Standard Issue Field Watch is a tried-and-true staple, we wanted to take things up a notch. Think hand finished details like in-house machined Titanium cases, luxurious Sapphire crystals, and black oxide treated steel hands. But we didn’t stop there. We machined each dial with one solid piece of naval brass (yep – we went there), which we hand-painted for maximum legibility. Last but definitely not least, we added our staple hand-stitched tan Horween Leather strap for lightweight comfort. Done and done.

• Edition: Limited, closed series, 20 timepieces in total. Made in the USA with domestic and imported components
• Movement: Weiss Watch Company Caliber 1001 mechanical movement, 6497 base, finished and assembled by hand
• Functions: Manually wound, 18,000 beats/hour, 46 hour power reserve, hours, minutes, sweep second hand at 9, incabloc shock protection
• Case: 6Al-4V Grade 5 Titanium, 42mm diameter (not including crown), 49.7mm lug to lug, 12.9mm thick (including crystal)
• Caseback: Sapphire crystal and 6Al-4V Grade 5 Titanium exhibition caseback, secured by four 316L stainless steel hex screws
• Dial: Hand-painted, red naval brass finished with high visibility numerals and Super-Luminova BGW9 applied to dials
• Hands: Black oxide treated steel with white Super-Luminova BGW9 paint
• Front Crystal: Double-domed and beveled sapphire with multi layer anti-reflective coating on the inside surface
• Back Crystal: Beveled sapphire
• Water Resistance: 330 feet/ 100 meters
• Band: Each timepiece comes with one hand-stitched Tan Horween Leather strap of your choosing