At Weiss, we believe a watch earns its place on someone’s wrist through performance, longevity, and the small details that set true craftsmanship apart.

We call it the Weiss standard. It’s the set of non-negotiables we build into every timepiece, whether it’s part of our core collection or a limited edition release.

First, every Weiss watch is built to be worn. That means clarity and legibility are always prioritized, with design decisions made for real use, not just aesthetics. From dial layout to luminous paint to the finishing of hands, the goal is simple: the watch should be effortless to read and dependable in any setting.

Next is durability. From sapphire crystals to robust case construction and meaningful water resistance, we choose materials that hold up over time and continue to look good after years of wear. A Weiss watch is meant to be part of your daily life, not something that lives in a box.

Then there is the movement itself. Each movement is finished, assembled, and regulated by hand in our workshop. It is not rushed through a production line. It is checked, adjusted, and refined so that what you receive is not just functional, but properly built.

And finally, we build with the long view in mind. We believe a great watch should last for decades with proper care. It should be serviceable, dependable, and worthy of being passed down. That philosophy influences everything we do, from how parts are selected to how each watch is tested before it ever leaves our bench.

This is the Weiss standard. It’s the reason our watches take time. It’s also the reason they last.