The Weiss Story

Founded by watchmaker Cameron Weiss, Weiss Watch Company was created to advance the practice of mechanical watchmaking in the United States.

After years of dedicated training in both Switzerland and the United States, Cameron set out to restore the lost art of crafting mechanical timepieces on American soil. His vision marries meticulous hand-assembly, domestic manufacturing, and timeless design to create heirlooms that honor America’s horological past while shaping its future.

What began with ten watches hand-finished and assembled in a dining room has grown into a Nashville atelier serving collectors around the world. Weiss remains independently owned and led by the watchmaker who founded it. The result is something increasingly rare: a watch with a clear maker, a clear place, and a story still being written.

1987 – 2005: Early Beginnings

Cameron Weiss’ fascination with watches started early. His parents often joked that he never took off his watch, even while sleeping. By age 5, Cameron had already attempted his first watch repair.

For his high school graduation, Cameron asked not for a car or trip, but for watchmaking tools and books. Recognizing his passion, his parents supported his vision. With these tools in hand, Cameron pursued business studies at the University of Southern California, determined to one day transform his lifelong interest into a career.

2010: Crafting the Path to Mastery

After his time at USC, Cameron Weiss pursued his passion by enrolling in an apprentice-style watchmaking program. This intensive, two-year program taught him to master watch repair and the handcrafting of components on traditional lathes. Following his apprenticeship, Cameron deepened his expertise with further training and certifications at renowned watch brands, including Audemars Piguet and Vacheron Constantin, both in the US and Switzerland, setting him on the path to establishing his own legacy in American watchmaking.

2013: The Launch of Weiss Watch Company

In 2013, Cameron founded Weiss Watch Company with his wife, Whitney in Los Angeles. The first ten timepieces, each requiring over 300 hours of work, were hand-finished and assembled in their dining room.

From there, Weiss Watch Company grew into a small apartment workshop, then into its first dedicated facility. What never changed was the philosophy: every watch designed, finished, and assembled by hand, with uncompromising precision and passion.

By 2015, Weiss Watch Company had grown from its early apartment workshop into a dedicated watchmaking space while remaining independently and family-owned. The larger workshop allowed Cameron to expand the company’s capabilities, combining traditional bench work with modern tools and domestic manufacturing. As the company grew, he built a team of certified watchmakers while remaining closely involved in the design, development, and standards behind every Weiss timepiece.

During this period, Weiss collaborated with American makers including Allen Edmonds, Birdwell, and Tanner Goods on limited-edition watches shaped by a shared respect for material, utility, and American craft.

Cameron also introduced some of the company’s most ambitious work, including the American Issue with a mechanical movement manufactured in the Weiss workshop, the aluminum Ultralight movement, and the bespoke Executive Issue made with American-sourced gold. The Dive Watch and the company’s first automatic model with a date complication further expanded the collection and the scope of Weiss watchmaking.

2020: A New Chapter in Nashville

In 2020, Cameron and Whitney moved Weiss Watch Company, and their family, to Nashville, Tennessee. The move gave the independent, family-owned company a new home and brought its watchmaking into a city shaped by makers, musicians, and deeply rooted American creative traditions.

From Nashville, Weiss continued to expand its domestic manufacturing capabilities while refining the timepieces and workshop practices the company had been developing since 2013.

2024 + Beyond

In 2024, Weiss Watch Company opened its Nashville studio and boutique, welcoming collectors to experience the watches and the workshop in person. More than a decade after founding the company, Cameron remained deeply involved in the design, development, finishing, and standards behind every Weiss timepiece, with Whitney closely beside him as the company entered its next chapter.

The studio marked both a progression and a new kind of openness for Weiss—part working atelier, part boutique. It is a place where collectors can view the collection, compare watches, ask questions, and experience the character of the company at an unhurried pace. The opening also brought a carefully considered expansion of the team, allowing Weiss to grow while preserving the discipline and personal involvement that have defined the company since 2013.

The Nashville years also brought collaborations with Imogene + Willie and Tyler Childers, connecting Weiss watchmaking with a wider culture of independent design, music, and American craft. Before any collaboration was discussed, Childers was already a Weiss client and mentioned the company by name in his song, “Eatin’ Big Time”. That genuine connection developed into the limited-edition Snipe Hunter watch created with Cameron. Both limited editions were fully allocated within hours of release.